← Chinese for E-commerce Book 2 · 电商中文第二册

Unit 1平台规则píngtái guīzéPlatform Rules & Penalties

You run the store now — so the rules are your job. Fake orders, copied photos, banned goods: every platform punishes them, at home and cross-border. Learn the red lines before they cost you the store.

1. Goals · 本课目标

Name the 6 classic violations on any platform
Use penalty words: warning, points, closure
Read a rule notice and find what to fix
Fix a risky listing before it is punished

2. Flashcards · 生词闪卡

Deck A · Everyday words · 日常词

Known 0/10

Read the pinyin, say the word, then tap the card to check. · 先看拼音说出词，再点卡片核对。

Deck B · E-commerce words · 电商词

Known 0/12

Read the pinyin, say the word, then tap the card to check. · 先看拼音说出词，再点卡片核对。

3. Dialogues · 情境对话

Know the Red Lines 先懂红线

王

小

王

小

王

小

A Warning Arrives 来警告了

小

王

小

王

小

王

Extra words · 补充词：tōngzhī 通知 notice · yánzhòng 严重 serious · yuánchuàng 原创 original (self-made) · jìzhu 记住 remember. 被 (bèi) marks 'gets done to' — 会被封店 = can get closed on you. Book 2 keeps sentences short; grammar grows inside real lines.

4. Patterns · 句型练习

如果……就…… — IF… THEN…

Your turn · 轮到你：如果___，就___。

不能……也不能…… — NEVER… AND NEVER…

Your turn · 轮到你：不能___，也不能___。

先……再…… (Book 1 review, with notices)

Your turn · 轮到你：先___，再___。

5. Phrase toolbox · 话术工具箱

6. Real task · 实战任务

The pre-listing rule check 上架前查规则

1. Take one real (or sample) listing you manage.
2. Check 5 lines: own photos? real price? no banned words? not duplicate? allowed to sell?
3. Fix anything risky BEFORE it goes live.
4. Write your fix sentence: 这个___违规，我改成___。
5. File the notice: when did you check? Rules change — date it.

0/5 done · 已完成

7. Quick check · 小测验

1. 刷单 shuādān means…

2. “If you break rules, points go” is…

3. 侵权 qīnquán means…

4. 重复上架会___。(deduct points)

5. True or false: 警告 means penalty points.

Next · 下一单元：Unit 2 激励政策 Platform Incentives — free traffic, fee cuts and ad credits: take what platforms give.